Introduction
A highly capable business-minded manager with extensive commercial, hospitality and operational experience in Europe, USA, Mexico
and China working with global sponsors, local partners and clients.
Following redundancy from OC Sport’s Extreme Sailing Series, I am immediately available for projects, contract work or full-time employment.
Michelle’s 7 Magic Meanings to Business terms
Commercial
Commercial is about business and profit, and is related to an organisation, venture, success or value.
It is the simple act of buying, selling and creating value in the process.
Relationships
Developing trusted relationships between people, and people to things – such as brand.
The formation of a network, possibly interdependent, from which participants benefit.
Event
Simply something that happens, an event that takes place. Importantly one that conveys a message, builds relationships, trust,
understanding and leads to action, be it public, charitable or corporate.
Sponsorship
The fee paid for access to the exploitable commercial attention of a property, usually sport, art or entertainment,
in order to create brand and business value.
Activation
How sponsorship is brought to life, to cause action or create more reaction. To excite, challenge and network.
To leverage the rights appropriately, effectively and commercially.
Practical
Turning theory, plans and creative ideas into delivering something viable and workable, such as an effective business activity, conference or event.
Branding
Developing the overall experience customers have of a brand which helps to distinguish the organisation or product by enhancing positive qualities, values and trust.
Client References
- I worked with Michelle over many years and found her commitment, expertise and attention to detail beyond expectations.
- A good internal advocate to represent our interests and to give a balanced service.
- Without Michelle’s numerous skills, dedication and professionalism, our sailing-based leadership programme would not have been the absolute success it was.
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